The journey began with the idea of using Merino wool, a material known for its softness, breathability, and sustainability, to craft shoes. Tim Brown, inspired by the natural resources of his homeland, launched a Kickstarter campaign in 2014 for his wool sneakers. The campaign was a massive success, raising nearly $120,000 in just four days. This early momentum propelled the duo to refine their vision and officially launch Allbirds in 2016.

Their flagship product, the Wool Runner, became a sensation. Loved for its minimalist design and eco-conscious materials, it quickly gained popularity among consumers and celebrities alike. The company’s commitment to sustainability didn’t stop there. Allbirds expanded its product line to include shoes made from materials like eucalyptus tree fiber, sugarcane-based foam, and recycled plastic bottles.

Sustainability at the Core

What sets Allbirds apart is its unwavering commitment to sustainability. The brand calculates the carbon footprint of every product and offsets it through initiatives like reforestation and renewable energy projects. Their packaging is made from 90% recycled cardboard, and they aim to use only renewable or recycled materials in their products by 2025.

If you’re curious about Allbirds’ wide range of products, check out this handy product spreadsheet. It’s a comprehensive guide to the brand’s offerings, including their latest releases and fan-favorite classics.

Why Allbirds Matters

Beyond footwear, Allbirds has become a symbol of a larger movement toward sustainable consumerism. By proving that eco-friendly products can also be comfortable and stylish, the brand has inspired countless other companies to rethink their manufacturing processes. Their transparency and dedication to reducing environmental impact have earned them a loyal following and numerous accolades, including being named one of TIME

In a world where fast fashion dominates, Allbirds stands as a reminder that innovation and sustainability can go hand in hand. Whether you’re looking for a pair of cozy wool sneakers or lightweight tree runners, Allbirds has something to offer for everyone who cares about the planet and their feet.